Event news
The psychological basis of nerdiness and its impact on user-centred design - Thursday 18th March 2010
The UKUPA is proud to invite William Hudson to give a talk providing insight to the challenges we, as technology focused specialists, face in designing for the average user.
This talk will be based on William’s short paper to the CHI and British HCI conferences in 2009 about his large-scale study of IT workers.
The application of empathizing-systemizing tests found that technologists have substantially reduced empathizing skills and consequently have real difficulty in appreciating that others do not understand technology in the same way they do.
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