*** NEW DATE ***
We are delighted to welcome Dan Benatan as the speaker at our first event of 2007.
Date: Monday 5th February
Time: 6.30 for 6.45
Venue: Microsoft Research, Cambridge [Map & address]
Registration: Please email cambridge.usability@gmail.com to reserve a place. The event is FREE and you do not need to be a UK UPA member to attend
Our thanks to Microsoft Research Labs for their sponsorship of this event.
An overview:
While it seems that there is an increasing awareness of usability in business, we still have an uphill struggle getting management commitment and finding budgets. It may be that we tend to get in our own way. Our own convictions about the obvious ‘rightness’ of usability work and user-centric design can blind us to the hard-nosed business justification we need. Having held senior executive roles in financial services, Dan had this need firmly in mind when he developed his intranet assessment model. The model specifies a balanced approach to three different aspects; Impact, Usefulness and Usability. The assessment uses inputs from end-user testing, end-user interviews, stakeholder interviews and heuristic review.
Dan will talk about the model with a specific emphasis on those components that help achieve business acceptance.
About the speaker:
Dan Benatan will be familiar to regular attendees. He is now working with LBi – the largest full service digital agency in Europe as a senior business consultant.
Dan has worked in the field of Computer Human Interaction (CHI) since the late 70’s and has designed highly usable applications, largely in call-centre environments, for industry in the UK and abroad. He left IT for a time, spending 12 years at senior level in Financial Services, mostly in product and organization development and communications. Dan established Comprehensive Web Consulting in 2002 to build on his earlier work at Giga Information Group on Web, intranet and extranet effectiveness and usability. Dan has advised several of the world’s leading companies and written on effective e-Business practices, web analytics and applications usability.