March 10, 2005
UPA North - Manchester Meeting - Tues 29 March 2005
The main event on the 29th March is a talk from Louise Ferguson, who is the Vice President of the UK chapter of the UPA and an expert in ethnography and how it can inform design. As with our last event, we will also be indulging in the rather popular shameless self promotion session and having a drink after. Our venue for this event is Cafe Muse (pron. caf-eh mus-eh), which is part of Manchester Museum. Cafe Muse is laying on Tapas before the session, so get there at 6.30 and buy yourself a drink and a snack to start!
Studying the users: Ethnography for design
These days, it’s not only psychologists that are contributing to the technology design process. Companies such as Intel and Microsoft have started hiring anthropologists and ethnographers.
But what exactly is ethnography? What can it offer the technology design community? And how do we do it? Louise Ferguson will talk about the contribution that ethnographic approaches can make to the design and evaluation of systems in their widest sense, and will discuss how to go about ‘doing’ ethnography, including the pitfalls to avoid.
In addition, the meeting will provide an opportunity to network, chat, have a drink and meet new people.
- Venue: Cafe Muse, Manchester Museum, Oxford Road, Manchester, M13 7QQ
- Date: Tuesday 29th March
- Start Time: 6.30pm for 7.00pm
- End Time: Around 9.00pm and then drinks at Cafe Muse and Kro.
- Cost: Free
- How do I get there, where do I park?
Do I need to be a member?
You do not need to be a member of the UPA to attend this meeting. UPA North is a broad church and welcomes anyone who has anything to do with design, usability and cares about the user experience of the new media. This event is supported by UXnet the User Experience network.
RSVP: We have a restricted number of places available, so please email David Hawdale using upanorth@ukupa.org.uk to reserve a place.
Our central point for information is the UPA North website
About Louise Ferguson
Louise Ferguson is a user experience consultant with twenty years’ experience in systems development. She founded Digital Habitats Ltd. to bring the benefits of people-centred design and anthropological thinking to the development of technology-based services.
Louise holds a Master’s degree in Human-Centred Computer Systems. She is Vice President of the UK chapter of the Usability Professionals’ Association and co-director of the UPA’s international Voting and Usability Project. Louise co-authored Getting by, not getting on: Technology in UK workplaces (The Work Foundation, 2003), and contributed to Touching the State (Design Council 2004). Find out more on her blog
Posted by davidhawdale at March 10, 2005 10:16 PM | TrackBack